Packaging Solutions
Berry Global is launching a refill version of its popular Exclusive stick, ideal for a wide range of personal care applications, including deodorants and solid formula face care and body care products.
Part of Berry’s B Circular Range of sustainable packaging solutions, the Exclusive Refill adds reusability to the Exclusive’s existing benefits of mono-material construction and the availability of recycled plastic to help support customers’ sustainability goals.
The bottom filled design of the Exclusive allows fast and efficient filling. Importantly, the refill process significantly reduces contact with the formula to prevent product contamination.
The Exclusive Refill can also be manufactured in recycled plastic, including Berry’s own CleanStream post consumer recycled (PCR) material from domestically recovered household polypropylene waste (PP).
In addition, all parts of the Exclusive stick – the cap and outer body and all internal parts – are manufactured in polypropylene.
The Exclusive Refill is available in 50 ml and 75 ml. The precision made parts ensure ease of use for consumers to provide convenient, accurate and hygienic application of products, where there is no need to touch the formula.
The cylindrical shaped stick features a square edge and pure straight lines to maximise on-shelf presence. This can be further enhanced with a wide choice of colours and decoration options for complete personalisation of the pack to meet specific brand objectives.
‘Reuse, recyclability, and the use of recycled content are key elements of Berry’s Impact 2025 sustainability strategy and therefore underpin all our design and development work,’ commented Thierry Bernet, vice president circular economy and innovation.
‘The new Exclusive Refill offers customers these sustainability benefits while still retaining its aesthetics and ease of use to support individual brand objectives and maximise consumer appeal.’
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