top of page

Berry’s change of material for wafer packaging brings multiple benefits

Packaging Solutions

Many brands are moving away from plastic to more eco friendly carton packaging, but ice cream manufacturer Topgel is seeing a number of benefits from moving the other way!

A change of format for its family size packs of ice cream wafers from standard printed carton boxes to plastic buckets from Berry Superfos is delivering better shelf stand out, enhanced logistics, and the opportunity for consumers to repurpose the packs.

Topgel has selected the Berry Superfos SuperCube pail in two sizes, 10.8 litres and 5.5 litres, and the round SuperHelio pail in 5.5 litres. The SuperCube incorporates tamper evidence and an easy to open peel off lid, while the SuperHelio pail features a special grid at the rim. During transportation of full pails, the grid ensures extra stability as it allows for increased friction between the pails.

‘We appreciate the attractive, top quality family size buckets from Berry Superfos; they look great and convey our brand image in the best possible way,’ commented Olaru Viorel, general manager of TopgeL. ‘Their space efficient shape means that we can be more flexible in our production planning and we also have advantages in respect of our logistics.’

Both packs are decorated with in-mould labelling. The look, shape and size make the product stand out on shelf, while offering optimal protection of the delicate wafers.

In addition, the buckets’ durable construction means they can be retained and repurposed by consumers.

‘The quality of the buckets makes them ideal for long term repurposing at home,’ confirmed Olaru Viorel. ‘We appreciate this and have made it a selling point in the promotion of our wafers. It presents an added value to the end user and contributes to sustainable consumption.’

‘The adoption of the SuperCube and SuperHelio pails shows how our packs can deliver vital brand promotion and product protection benefits, while helping companies to meet their sustainability objectives, which today is an essential element of any packaging solution,’ said Beno Šilec of Berry Superfos. ‘This is fundamental to our Impact 2025 sustainability strategy.’


Featured Posts
Recent Posts
bottom of page