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Bluetree Group orders second Landa press to support rapidly growing book printing market

Print Solutions

The Bluetree Group has ordered a second Landa S10P Nanographic printing press. The newly purchased B1 digital solution will bolster its operations in luxury and layflat book printing, as well as stitched and perfect bound booklet products – some of the fastest growing segments of the business.


As part of a broader £5 million investment in its book printing division, the new seven colour Landa S10P will significantly enhance Bluetree's production capacity, with the majority of its work coming from its online trade brand, Route 1 Print. The press will be integrated alongside the existing S10P in the workflow allowing a seamless flow from customer upload and approval through to printed sheets on the floor.


James Kinsella, co-CEO, explained: ‘The print market is highly competitive and to support the print resellers we serve through Route 1 Print we need to invest to ensure that we can produce at the highest quality and lowest unit cost. The first Landa press has fitted seamlessly into our workflow and has given us a lot more flexibility around what we can offer to our resellers.


‘The area that the Landa is making the biggest impact is in booklet work, perfect bound books for example are printed as blocks and then run through our Kolbus KM600. The Landa has enabled much faster turnarounds as well as opening a wider range of materials that traditionally were only available on litho quantities.’


While most of the work will come from Route 1 Print, the second Landa S10P will also serve Bluetree’s luxury book and brochure printer Kingsbury Press – a business acquired in 2021.


‘Kingsbury Press produces luxury books which often showcase high end property or luxury products. In the past, Kingsbury has almost exclusively used litho printing to ensure the best possible image reproduction and print quality,’ continued James. ‘With the business joining the Bluetree Group, Kingsbury has been able to expand its offering utilising the Landa press.


‘The Landa has enabled Kingsbury to expand its offering and has given a lot more flexibility particularly with shorter run lengths. The new press will take this to the next level with the capability that seven colors offers and what this can bring to the stunning photography that features in these projects.’


As a result of the purchase of its first S10P, Bluetree established a strong and enduring partnership with Landa and its customer service team. James highlights the supplier’s agility and responsiveness to customer feedback as one of the reasons for this, stating: ‘As a smaller supplier, the research and development team is very agile and responsive. A lot of our operational efficiency is derived from our workflow and high levels of automation which enable us to deliver over 25,000 orders per week.


‘The Landa team has been able to make quick adjustments to the software, enabling seamless integration into our systems and support with further developments when new products have been launched. It is this approach and ‘can do’ attitude that provided us with the confidence to order a second machine.’


Sharon Cohen, chief business officer, Landa Digital Printing, concluded: ‘Bluetree Group is an exceptional business with a forward thinking approach to performance, innovation and customer service. Following its evident success with the first press, we are thrilled to continue our partnership and support its growth strategy and future aspirations.’




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