Brother and Mutoh integration in EMEA update

Print Solutions

Following Brother's acquisition of Mutoh, the company has shared an update on its integration activities in EMEA and some key principles that will guide how it operates the business going forward.

As the group works towards building a stronger, more competitive organisation, it has established the following principles:

• It will continue to operate under both the Brother and Mutoh brands for the foreseeable future.

• It remains committed to developing and launching new products under both brands, leveraging the most suitable technologies and capabilities to address the diverse needs of customers and applications.

• It highly values the relationships it has built with dealers and partners over the years. No existing dealer or partner relationship will be changed or terminated as a result of the acquisition.

The company states that it is also working on strengthening its dealer network and partner programme, taking into consideration existing partnerships, market coverage, each partner's strengths, commitment to brands, and potential for future growth.

The ambition is to combine the complementary strengths of Brother and Mutoh to deliver greater value to dealers, partners, and end customers ‘.

The group will continue to keep interested parties informed as the integration progresses and further plans are developed.