CCL Label launches sustainable product portfolio for dairy market aligned with PPWR Goals

Packaging Solutions

CCL Label has announced the launch of its new sustainable product portfolio dedicated to the dairy market, reinforcing its commitment to innovation, recyclability, and circular packaging in line with the ambitious goals of the EU Packaging and Packaging Waste Regulation (PPWR).

This tailor made portfolio supports dairy brands in transitioning to packaging that is designed for recycling, reduces environmental impact and the carbon footprint, and helps achieve EPR compliance in the rapidly evolving regulatory landscape.

The newly launched solutions have been engineered to work seamlessly with current recycling streams, ensuring packaging components are not just recyclable in theory, but also in practice.

‘As regulations tighten and consumer demand for sustainable packaging increases, we are proud to support the dairy industry with packaging solutions that not only meet functionality and branding needs but are also aligned with the future of circular packaging,’ said Marika Knorr, head of sustainability. ‘This new portfolio is a step forward in helping our customers reduce their environmental impact and meet the recyclability criteria outlined in the PPWR proposal.’

‘Launching a portfolio designed for the specific needs of the dairy industry such as lightblocking and other barrier properties is a result of our ongoing research and development work and different business units within CCL collaborating to develop the best products for our dairy customers,’ said Reinhard Streit, group vice president food and beverage global. ‘The high protein trend has energised the dairy industry and we see a lot of innovation happening on the product side that we want to match with the right packaging.’