CMYUK named EFI’s number one equipment sales partner across EMEA in 2025

Print Solutions

CMYUK has been recognised by Electronics for Imaging (EFI) as its top equipment sales partner in the EMEA region for 2025. This reflects the former’s standout performance and continued momentum in a highly competitive marketplace across the EFI portfolio in the UK and Ireland.

From EFI’s perspective, the achievement highlights a partner that is closely aligned with its goals and values consistently facilitating sales, delivering service support, and championing technology in the market.

Sue Hayward, CMYUK commercial director, said: ‘Being named as EFI’s top equipment sales partner in EMEA is a gratifying endorsement of the work our superb sales team does every day. We have invested heavily in building a world class customer experience centre and a highly skilled, highly responsive team, all focused on helping customers succeed from evaluation through to installation, training, and long term support.

‘We are proud of the strength of our relationship with EFI. We regularly open our facilities for joint customer visits and internal technology reviews. We value this strong two way partnership not only to bring EFI solutions to market, but also the feeding back real world insight on what customers need, where the opportunities lie, and where innovation can land fastest and most effectively.’

Dan Crnarich, director, channel marketing, EFI, emphasised CMYUK’s depth of market knowledge and the strength of its customer engagement. He noted that the company’s understanding of the UK market, customer base and value propositions enable it to operate with a high level of independence whilst maintaining a close working relationship with EFI.

‘CMYUK is a well known and trusted brand across the UK and European marketplace. The company has leveraged its position to advise customers, sell our solutions, and provide the after sales service that keeps customers happy and coming back for more. As we bring new and innovative solutions to market, we know we can count on CMYUK to deliver on the partnership we have enjoyed for many years – educating the market on the need to refresh technology to stay competitive, enable new applications and grow the businesses,’ said Dan.

CMYUK is no stranger to accolades. It has been recognised as top EFI revenue generating partner globally seven times and is the most successful distribution partner in the supplier’s history.  The EMEA award for 2025 also coincides with CMYUK’s 21st year as EFI’s exclusive distributor in the UK and Ireland. During this time, the company, founded by Jon Price and Robin East, has established a substantial customer installation base, supporting numerous businesses in their successful growth.  

Dan commented, ‘CMYUK has been a valuable sounding board as we work to bring new products to the market – what works, what the potential market is (forecasting), and pointing out how our solutions can be even better, as well as identifying applications we may not have thought of. We also appreciate CMYUK’s investments in trade expos, marketing, and editorial across the region.’

 Left to right: Massimillano Carlolato, EFI’s European sales director; Sue Hayward, CMYUK’s commercial director; and Chris Martin, CMYUK’s sales director.