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Coker Expo invests to support new business

Print Solutions

Hampshire based Coker Expo has invested in a new HP Latex R2000 Plus printer to support the launch of an innovative business partnership. Set to launch to the market this spring, Huebox will deliver large format modular dynamic animated lightbox systems designed to help bring static images to life and allow printed work to stand out in an increasingly digital world. Print quality must be extremely high in order for images to have the required impact in the Huebox lightbox, so Coker Expo turned to HP and its R-Series printer technology to ensure it could meet the task at hand.

The HP Latex R2000 Plus was purchased from and installed by reseller Adapt at Coker Expo's facility. Ashley Coker, owner and chief executive officer of Coker Expo, said having a reliable printer with guaranteed print quality in place is critical to ensuring a successful launch of the new partnership with Huebox. ‘We chose this machine as HP Latex is by far the frontrunner in printing technology,’ he said. ‘We always make a point of buying the best machinery. The Latex R2000 has the largest colour gamut on the market; it is incredibly versatile and fits the bill perfectly. ‘Coker Expo has partnered with Huebox to deliver the highest quality lightbox solutions to the market. As the Latex R2000 is such a dynamic piece of printing kit, we are excited about what we can achieve.’ Coker Expo has a tremendous amount of experience working in the display market, with the family run business having started out as Coker Colour, a photographic company that specialised in large format printed work. Over the years, the influx of digital print technology meant the company evolved into a diversified business offering a wide range of print and related services, including exhibition stands, counters and banners. ‘Investment in the new Latex R2000 is a big statement from us, as we move back towards a focus on print and large-format display production,’ Ashley continued. ‘We want to showcase the quality of our history alongside our adaptability, and the HP R2000 allows us to do just this.’ Tied in with this modern approach to work is a strong commitment to the environment. ‘By purchasing HP Latex technology, we are not only guaranteeing ourselves best of breed print, but also environmentally friendly, sustainable production,’ Ashley said. ‘Coker Expo is 100% committed to this way of working and as we head into a post Covid world, this will remain a core focus for us. ‘This is also the case with Huebox; being able to print on sustainable materials and dispose of them in an environmentally friendly manner is hypercritical. It means we are doing our bit in a sector that is not usually credited for its planet friendliness.’

Pictured from left to right: Richard Collins, Christopher Coker, Alex Lincoln,

and Richard Tibbles.

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