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Cousin commits to carbon balancing

Print Solutions Green Solutions

London based print production agency Cousin has committed to carbon balancing its entire paper consumption in 2021. Offsetting the projected 6000 tonnes of paper used by the company’s clients this year will enable World Land Trust to protect over 600 acres of threatened, carbon rich habitat.

Matt Booker, founding director at Cousin, said: ‘We thought long and hard about how to make a commitment that delivered the best value in terms of positive impact. We wanted this commitment to not only reflect our values, but also the values of the brands Cousin works for, and by extension for their customers also. Choosing carbon balanced paper to offset the carbon impact of the paper we purchase on behalf of some 60 premium and lifestyle brands was therefore the most logical step.’

As well as being issued regular certificates highlighting the amount of carbon offset and land preserved, Cousin’s clients will also be able to proudly use the highly visible World Land Trust Carbon Balanced Paper logo on their printed literature.


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