Denmaur celebrates Carbon Balanced Paper Week with dedicated campaign across digital platforms

Paper Solutions Print Solutions Green Solutions

Denmaur has launched Carbon Balanced Paper Week, a dedicated campaign running across the company’s website and social media channels, spotlighting the environmental importance and impact of using Carbon Balanced Paper.

As a long standing advocate of sustainable paper solutions, the company is using this week to raise awareness of the benefits of Carbon Balanced Paper and its direct support for World Land Trust projects. These projects actively regenerate, conserve and protect threatened forestry and areas of high conservation value, helping to reduce atmospheric carbon emissions and preserve vital habitats for endangered species.

During Carbon Balanced Paper Week, all six homepage image banners on denmaur.com are dedicated to Carbon Balanced Paper, including a striking visual featuring Sir David Attenborough, alongside his endorsement of the World Land Trust. ‘The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of,’ he said.

Denmaur has also refreshed its Carbon Balanced Paper webpage, featuring updated imagery, new facts and information about the environmental impact of World Land Trust’s work, and downloadable resources such as the latest Carbon Balanced at Source product list.

To mark the occasion, the company has produced a new Carbon Balanced Paper brochure, printed on 250 g/m2 Amadeus Silk. This co-branded brochure serves as an educational and practical tool to help customers understand the full scope and benefits of choosing this sort of paper for their print projects.

Carbon Balanced Paper is a genuine way for businesses and individuals to support climate action through their printed media and communications. By balancing the carbon impact of the paper through World land Trust’s globally recognised projects, users can:

• Contribute to the protection and regeneration of at risk ecosystems.

• Measurably reduce carbon emissions.

• Help safeguard biodiversity and endangered species.

With growing demand for accountability in sustainability, Carbon Balanced Paper provides a credible and transparent method for companies to demonstrate their environmental responsibility. Customers using the paper can include the registered Carbon Balanced Paper logo on artwork and receive an official certificate from the World Land Trust detailing the amount of carbon saved.