Disney collaborates to bring magic to dairy drinks

Packaging Solutions

The Walt Disney Company are collaborating to bring Disney and Marvel are bringing magic to popular milk drinks categories with the help of Tetra-Pak.

Eighty Disney and Marvel inspired designs will be showcased on Coop’s Qualité & Prix brand ambient white milk, fresh white milk, flavoured milk, and protein drinks in beverage cartons.

Marc Becker Floris, general manager of consumer products, games and publishing at Walt Disney Company in Europe, said: ‘Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and wellbeing.’

Cartons will feature a QR code enabling consumers to access fun and educational information highlighting the health benefits of dairy, whilst also engaging families and kids through the magic of Disney characters.