Dr Hönle AG announces change of name and rebranding of the group

Print Solutions

UV specialist Dr Hönle AG is uniting its group of companies under one strong, future focused brand: the subsidiaries as well as the parent company are renamed to Hoenle – Dr Hönle AG will be Hoenle AG. This step reflects the strategic development of the group and brings clarity to their international activities.

Hoenle has been the parent company of a group of various industrial UV and adhesives specialists for many years. With the customer and its individual application in focus, the subsidiaries have been organised in three business units since 2023: Curing, Disinfection and Adhesive Systems.

Now, the group has been unified under one brand, along with a new corporate design and a new website. This change will bring the group’s legacy of expertise under one roof and contributes to its global strategic evolution with the customer in focus.

‘We are excited to present our new identity to the public for the first time at Labelexpo Europe, a very important show for our Business Unit Curing,’ said Dr Markus Arendt, CEO of Hoenle. ‘It is more than just a new design – it is a visual expression of our future as the world’s leading specialist in industrial UV technology. Our knowledge, innovative strength and clear focus on the customer set the course for sustainable growth.’

At Labelexpo Europe in Barcelona, the two group companies, known as PrintConcept UV-Systeme GmbH and Eltosch-Grafix will showcase their latest development as Hoenle – a few days later, at Fachpack in Nürnberg, Hoenle will be represented by both curing and UV disinfection specialists, the former Sterilsystems GmbH and UV Technik Speziallampen GmbH.

The completely redesigned website at www.hoenle.com offers visitors a modern and user friendly design as well as clearly structured content. It shows the company’s large portfolio of UV systems, solutions and components for curing, disinfection and bonding applications driving industrial high tech processes and creating sustainable value for technology, people and the environment. The group’s commitment to provide the right solution tailored to the customer’s needs remains unchanged.