Edale makes key senior appointment

Packaging Solutions

Edale has announced the strategic hire of Rob Brown as sales and marketing director. Rob joins at a pivotal moment as the company readies the launch of its refreshed CartonLine and LabelLine ranges in 2026.

With almost three decades of experience, Rob Brown most recently served as sales director NW Europe and export at OKI Europe. Rob brings a wealth of knowledge, having held senior roles focused on driving customer, market and application understanding, leading to sustainable success.

Lachlan Buirds, managing director, said: ‘As we prepare for a major 2026 push with our new CartonLine and LabelLine platforms, Rob will be key to shaping our global go to market strategy.

‘His track record in building high performance sales teams and bringing complex technical solutions to market aligns perfectly with Edale’s ambition.’

With news expected soon about the company’s latest machine portfolio, the company is scaling its investment in automation, single pass carton production, workflow intelligence and global customer support.

Rob added, ‘Edale is perfectly positioned to help customers futureproof their business for where the market is heading, more automation, more single pass capability, and more converters broadening their offering across labels and cartons. I am excited to help shape a global strategy that turns Edale’s technology into real competitive advantage for our customers.’

In his new role, Rob will lead the company’s worldwide sales operations, marketing strategy and channel partnerships, driving growth across the label and folding carton segments.