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Effective Imaging bolsters production and enhances eco credentials

Wide Format Solutions


Diversified print and sign making business Effective Imaging has said its investment in a second HP Latex 335 printer has helped speed up production and allowed it to move into a number of new markets, all while enhancing its environmental credentials.


Based in the seaside town of Great Yarmouth, Effective Imaging was founded six years ago by Jonathan Ling, a stalwart of the print industry with more than 30 years of market experience. The business has evolved into a multi-service print company, offering everything from signage and vehicle livery to garment printing and engraving.


This diversified service offering has led to the company working with a wide range of customers in a variety of sectors, which in turn has meant it has had to upgrade its equipment to meet increased demand.



It had initially been running a single Latex 335, purchased from approved HP reseller Granthams, alongside two solvent machines from another manufacturer. However, this set up was not enough to keep up with the level of demand, which led to the company returning to Granthams to purchase a second Latex 335.


Managing director Jonathan Ling said that the additional printing firepower has meant that the company has been able to move into new markets, singling out signage and marketing materials in the events sector as a key growth area.


‘One area we have moved into is events, where signage and marketing materials can be overlooked and become last minute collateral. Thanks to the Latex printers, we can work to tight deadlines and always deliver on time,’ Jonathan said.


‘The HP Latex printers have helped to speed up production. By eliminating the need to gas off before lamination we are able to turn around printed work much more efficiently. Also, having multiple machines means we can run multiple projects at any one time.’


Jonathan added that the use of water based inks has opened up some markets in which there are strict rules on the use of hazardous chemicals.


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