EP Group joins the Alliance for Fibre Based Packaging

Packaging Solutions

Championing practical, recyclable solutions in UK packaging policy EP Group has never sat on the sidelines. The business has now announced that it has joined the Alliance for Fibre Based Packaging as a founding member.

It is a move that reflects EP Group’s identity: ‘champions of paper and leaders in innovation’ – backing a belief in sustainable solutions that actually work.

Without this alliance, practical fibre based formats could get lost in the noise – or worse, penalised under poorly structured rules.

As one of the UK’s leading suppliers of fibre based packaging to the retail, grocery, and foodservice sectors, EP Group believes it has a responsibility to ensure there is correct decision making in the industry – and now has a powerful coalition to do that with.

Launched in February 2025, the Alliance for Fibre Based Packaging brings together businesses from across the entire value chain.

The slliance will focus on three priorities:

Ensure fair representation in EPR – so that fibre based formats aren’t unfairly penalised as the UK adopts the producer pays model.

Maximise acceptance of fibre formats – pushing for clarity, consistency, and infrastructure support so these solutions stay recyclable at scale.

Shape future recycling and waste policy – proactively, with government and industry, not reactively after the fact.

The aim is to create a level playing field for materials, clearer guidance for businesses, and smarter policy that supports a circular economy.

Fibre based packaging is already a critical part of daily life – protecting goods, reducing plastic, and keeping supply chains moving across the UK. But it needs champions in the policy space, not just the marketplace.

EP Group is proud to be part of this alliance and is excited to help keep the conversations sensible. For retailers, food brands, or packaging stakeholders navigating EPR or planning for long term sustainability, this matters.