Esko and io.tt partner to simplify and scale connected packaging for brand owners

Packaging Solutions

Esko and io.tt, the enterprise platform for connected products, have announced a new strategic partnership to make connected packaging easier, faster, and more cost effective to scale.

The partnership integrates io.tt and its 'experience templates’ (consumer engagement post scan) into the Esko software ecosystem, giving brand owners and packaging suppliers a unified environment to create, manage, and deploy connected experiences across their packaging portfolios – without the need for costly bespoke development or manual design rework.

‘As an official connected packaging partner to Esko, we are bringing connected packaging, and their common use cases, into the everyday workflow for brands,’ said Cameron Worth, CEO and founder of io.tt. ‘By embedding io.tt templates within Esko’s trusted tools, brands can now activate digital experiences from day zero – reducing design complexity, cutting development costs, and accelerating time to market.’

The collaboration expands Esko offerings beyond traditional packaging workflows, enabling brands to integrate digital engagement tools at the earliest stages of the design process.

Jan De Roeck, marketing director at Esko, added: ‘This exciting collaboration with io.tt represents a big step forward in how packaging workflows can serve both operational and strategic business goals. By embedding connected packaging capabilities directly into ArtPro+, Automation Engine, WebCenter, and comply, we are helping brands to build digital experiences into their packaging from the design stage, not as an afterthought. This means faster go to market and seamless compliance with emerging regulations, and more meaningful consumer engagement. It is exactly the kind of integration our customers need to stay ahead in an ever more connected marketplace.’

The collaboration combines Esko packaging design and workflow automation with io.tt’s scalable connected product infrastructure, helping brands bridge the gap between physical and digital packaging. With pre-configured io.tt templates available directly within Esko’s tools, brands can streamline the process of creating compliant, data driven, and consumer ready packaging at scale.