Esko unveils new AI led label compliance innovation to drive efficiency

Packaging Solutions

Esko has launched a powerful new tool that streamlines complex processes to help brands meet packaging compliance standards, dramatically reducing costly errors, reworks, and regulatory risk.

Esko Comply offers an intelligent, automated way to validate critical components of product packaging and promotional materials, using customisable rules and AI to check labels and packaging for missing allergens, incorrect barcodes, FDA formatting violations, and other potential errors. A new module for the WebCenter packaging management solution, Esko Comply fully integrates with the Esko ecosystem, empowering teams to maintain full creative control while embedding compliance checks directly into the design and approval process.

‘With this new innovation, we are complementing our existing preflight tools and bringing additional quality assurance validation to our customers’ workflows,’ said Esko chief marketing officer Jan De Roeck. ‘Ensuring artwork compliance has traditionally been a time consuming and error prone process, involving multiple rounds of manual reviews and approvals. With this latest solution, we are transforming compliance from a bottleneck into a competitive advantage by helping teams identify and address issues early and move faster with confidence.’

Designed with input from compliance officers, brand managers, and creative teams, Esko Comply ensures artwork meets internal and external standards without disrupting creative workflows. ‘From creating custom rulebooks based on brand compliance and requirements like logo, copy, language, industry requirements and mandates, through to verifying barcodes and ensuring image accuracy, Esko Comply delivers complete flexibility and total quality assurance,’ said Jan.

‘At a time when brands and their labels and packaging suppliers are under increasing pressure to accelerate production cycles while meeting strict regulatory requirements, Esko Comply enables businesses to automate the process with a smart system that delivers enhanced collaboration, shared insights and files and ensures across the board compliance with common rules,’ he added. ‘As well as streamlining the review and approval process to accelerate the go to market of printed packaging, Esko Comply helps eliminate product recalls and reduce the risk of costly reprints.

‘By embedding compliance into the heart of creative operations, Esko Comply has been developed to empower teams to focus on innovation and execution, without sacrificing accuracy or control.’

The solution is available to the pre-release community ahead of wide release in November 2025.