Fedrigoni 365 showcases 1000 UK creatives
Over the last four years, leading Italian paper manufacturer Fedrigoni, in collaboration with design studio TM, has brought the UK’s creative community together to contribute to its annual calendar, Fedrigoni 365.
For the 2021 edition, as an ode to community and togetherness, Fedrigoni UK has imagined its most dynamic and inclusive edition yet, opening the doors to hundreds of UK based creatives, including designers, illustrators and photographers, following a year of unprecedented challenges for the sector.
To date, the success of the Fedrigoni 365 project has been its sense of inclusion and positivity, bringing together creatives of all generations and styles in an endlessly collaborative project. It has given designers the opportunity to set their own brief, to be as creative as they can be and to see their own work on the printed page.
Through the use of digital printing technology by partner Ricoh, the project was no longer limited to 365 contributors, inviting the industry at large to submit their designs. Consequently, almost 1000 creatives contributed, producing a numeric design from 1 to 31. Each book has been created algorithmically, generating a unique collection of 365 designs, randomly collated from the hundreds of compositions.
Ambra Fridegotto, from Fedrigoni UK, commented: ‘Fedrigoni 365 has always been about community, and we felt this year that was more important than ever before. Using sophisticated digital printing technologies, we have been able to produce one of our most ambitious editions to date that allows us to showcase the work of hundreds of creatives from across the country and to produce a book which includes variability in every element.’
Fedrigoni 365/2021 is printed on Ricoh digital five colour Pro C7200X machine, allowing each book to be entirely unique from cover to cover. It is printed using neon and CYMK inks onto a range of papers from the Fedrigoni digital collection.
Previous editions of the publication have put the spotlight on select stocks from Fedrigoni’s vast range of papers, from an entirely black book in 2018 to an edition made of 10 white papers in 2019, followed by a recycled rainbow of colours in 2020. All profits from previous editions have been donated to charity, so far raising over £15,000.