Filtrona Tapes to showcase sustainable packaging solutions

Packaging Solutions

Filtrona Tapes, the new name for Essentra Tapes, will be at the Packaging Innovations event in Birmingham next week.

Rippatape Halo, the jewel in the crown of its Eco Range, will be displayed as one of the Innovation Gallery top 10 winners on the 15 and 16 February.

‘We can all agree that the most important innovations in the packaging industry today are those which are going to push forward the sustainability agenda,’ said Filtrona Tapes’ head of marketing and development Ian Beresford.

‘E-commerce's rapid and vast expansion presents new challenges in shipping and packaging. This is the perfect platform to showcase Rippatape Halo and our expanding Eco Range and we are thrilled it has been selected as one of the top 10 products in the Innovation gallery.

‘The retail environment has never been more exciting. It is more competitive but also changing more quickly than ever before. As the e-commerce market matures, new and more innovative forms of packaging are creating opportunities to make the online retail experience more engaging, targeted and less wasteful.’

Rippatape Halo is targeted at the e-commerce market and aims to help packaging manufacturers and brand owners alike as they seek to exceed consumers' environmental and product experience expectations. As the first paper tape of its kind in the Filtrona Tapes Eco Range, it is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria.

With a tearing performance comparable to Rippatape 60, Rippatape Halo does not compromise on the easy opening credentials of its plastic alternative.

‘New thinking on how companies can deliver on critical objectives while producing enhanced environmental and socioeconomic benefits is necessary for any company wishing to become genuinely sustainable,’ added Ian.

‘An eco evolution is happening on our doorsteps. But how do we join the dots between seemingly disparate customer demands, sustainability, and value? That is what we will be looking to articulate on stand P72 across the two day event.’