Formara wins gold at National SMP Awards for Education Marketing Campaign

Print Solutions

Formara Print & Marketing has been awarded gold in the Mail Performance Award 2025 at the prestigious Strategic Mailing Partnership (SMP) Awards. The recognition was given for the company’s innovative and results driven direct mail campaign created for USP College’s Welcome Day.

The SMP Awards celebrate the best in print mail and marketing campaigns across the UK.

Formara’s winning campaign was designed to support USP College, in Benfleet and Basildon, in engaging prospective students and their families ahead of the new academic year. Through highly personalised sustainable print materials, the project delivered clear and engaging information that not only cut through digital noise but also strengthened student relationships before enrolment.

Andy Pond, Managing, director at Formara, said: ‘Winning gold for the Mail Performance Award 2025 is a proud moment for our team. The USP College campaign is a fantastic example of how print can deliver real results in education. We are grateful to the Strategic Mailing Partnership for recognising our work, and to USP College for trusting us with such an important part of their student journey.’

Formara’s win underscores the effectiveness of direct mail in education, demonstrating how thoughtful, personalised campaigns can drive measurable student engagement beyond digital channels, build trust and reassurance with both students and parents and deliver sustainable, creative solutions with proven performance.