Fujifilm announces exclusive European customer event to launch ‘Make More’ and ‘Aspire’ initiatives

Print Solutions

An event on 27 to 28 January at Fujifilm’s European Headquarters in Ratingen, will formally launch new programmes designed to help print on-demand customers to maximise revenue and profits using Fujifilm’s new Super Colour presses.

‘Make More’ is a new initiative created to complement the company’s print on-demand presses (specifically the Revoria range). Combined with its workflow and support services, this business development programme is designed to help creatives and print businesses understand how they can achieve more for their businesses in terms of creative design as well as doing ‘more’ and driving more revenue and profit in a variety of ways.

Mark Lawn, head of print on-demand, Fujifilm Europe, commented: ‘Fujifilm as a business has always driven value through innovation. We are proud of the market leading print technology that sets our customers apart from competitors and gives them the best chance of success, but for us, it has never stopped there. Our service and support is just as critical to our success as a business, and to that of our customers. ‘Make More’ and ‘Aspire’ are exciting extensions of that Fujifilm support offering, equipping Revoria customers with even more tools to realise their business ambitions and ensure long term success, even against a challenging economic market.’

Through ‘Make More’ print businesses will be empowered through bespoke training and resources to:

• Produce more high quality jobs, including products that rival offset levels of quality.

• Deliver more applications, printing on a huge range of paper sizes and types, together with other less typical substrates.

• Achieve more growth, through embellishments, speciality finishes and customisation to unlock new market opportunities.

• Improve production efficiencies, through simplified processes with press and workflow automation.

• Be more sustainable, with energy-efficient presses and workflows that reduce waste.

• Part of the ‘Make More’ initiative, ‘Aspire’ helps print businesses and designers to look beyond the possibilities of CMYK, through ‘Super Colour’ capability.

Mark added, ‘Fujifilm’s industry leading speciality colour and embellishment technologies are already opening up a world of new possibilities for Revoria customers. The Aspire programme now combines that technological innovation with an equally innovative support package to help customers to realise the true potential of their investment.’

At the heart of the Aspire programme sits an exclusive suite of valuable resources, delivered by independent experts, to give graphic designers and press operators easy access to simple, yet powerful, training and tips. At the same time, the programme also provides print business owners with sales and marketing programmes to promote the capabilities of the press to customers, as well as promotional print samples; profit estimation tools, and training resources, all designed to help to accelerate growth and return on investment.

In-house and agency designers can join live training sessions to learn new five and six colour tips and techniques. From creative inspiration to practical steps, the sessions will demonstrate how to use speciality colours and embellishments in real time.

Attendees will get access to blended metallic colour swatch plug-ins, while also having the opportunity to review the comprehensive design guide to see what is possible and to get simple and creative file preparation tips.