Fujifilm announces the launch of new multifunction line

Print Solutions

Fujifilm Europe has announced the arrival of its high quality multifunction office printers, Apeos series, into the UK market.

Having been introduced in Italy earlier this month, the further expansion of the phased rollout across Europe now sees the devices available in the UK, with additional countries to follow in the coming months. Fujifilm partnered with business solutions provider, Aurora, for the initial launch of the Apeos series in the UK, with further expansion planned through a partner channel business model.

Fujifilm will be offering the A3 multifunction printers, Apeos series, with a focus on productivity, reliability, and growing demands in the work environment. The printers provide uncompromising usability, enhanced security, with quick and simple operability to support user’s success in Europe.

‘It is hugely exciting to be entering the European office printer market after our entry into the toner production printer business in Europe in 2021,’ said Taku Ueno, senior vice president, device technology division of Fujifilm Europe. ‘We have had tremendous success in the last three years introducing high quality Fujifilm branded production printers to the market, and the launch of our office printers is the natural next step.’

Andy Moffitt, CEO of Aurora, added: ‘We pride ourselves both on the breadth of our product offering and the quality of the products and services we provide to our customers. Anyone with any knowledge of dry toner print technology, and the development of office printing solutions over the decades, understands the critical role that Fujifilm has played, and continues to play in that story. So, to now be able to work with Fujifilm directly in the UK is going to be of huge benefit to our customers – and is very exciting for us.’