Fujifilm invests in unified retail photo printing service

Print Solutions

Fujifilm UK has unveiled a brand refresh to its photo printing services with the launch of Photo by Fujifilm across its 150 independent retail partners.

Set to be one of the biggest transformations in the photo industry on high streets all over the UK and Ireland, the announcement is the company’s latest commitment to supporting independent high street retailers.

Each of its independent partners – which exclusively stock Fujifilm photo printing services – will be provided new brand guidelines and a fresh new exterior to entice new and existing customers. The move has been introduced in a bid to create a nationwide brand, while maintaining the independence of the individual shops.

Theo Georghiades, General Manager for Imaging Solutions Fujifilm UK, said:

‘Launching Photo by Fujifilm allows us to celebrate the artistry of our independent retailers while establishing a consistent nationwide service that customers can trust. They are all true specialists when it comes to photo printing, and when coupled with the quality of Fujifilm paper and printing technology, it provides a truly outstanding service to customers.’

All of Fujifilm’s retailers are equipped with the latest technology to offer customers personalised photo gifts, including restorations of old photos, photo books and canvases.