Print Solutions
The graphic arts industry worldwide will declare their love of print by sharing ‘printspiration’ across their social media channels in celebration of International Print Day by using the hashtag #IPD24.
This year’s theme is #PrintLife. #PrintLife represents our lives in print – what we do, where we do it, who we do it for – and why a print is a fun and rewarding career.
#PrintLife also represents our emotional attachment to the tangible medium of print when it comes to celebrating important moments in our lives, creating keepsakes, and everything in between.
‘This year is the 10th anniversary of International Print Day, and the annual mission to take to our socials and declare our love of print continues to grow worldwide,’ said Deborah Corn, founder of International Print Day and the Intergalactic Ambassador to The Printerverse at Print Media Centr. ‘With workforce development being a universal problem in the industry, #IPD24 is the perfect opportunity to share the cool printed products we can create, how print media supports digital media as a powerful communications channel, and help transform the reputation of print from an antiquated to a modern technology.’
‘Print is already a big part of people’s lives, especially when documenting and celebrating milestones and special occasions. I chose #PrintLife as this year’s theme to focus on the advances in printing technology that make it a customisable canvas to decorate our homes and businesses, light up our favourite soda bottles with printed electronic labels, and create interactive experiences with digital bridges to online media,’ added Deborah. ‘There are so many print applications consumers are unaware of; International Print Day is the perfect opportunity to engage and inspire your audience and make new connections and customers by showing off what you can do.’
Last year’s event generated more than 11 million impressions, with almost 200 million impressions for the International Print Day hashtags recorded to date.
Learn more about #IPD24, how to participate, and download the official International Print Day poster at internationalprintday.org.
For members of the graphic arts in the UK, IPD will be led by Earth Island Publishing once again. If you want to know more and get involved, please e-mail david@earthisland.co.uk
Comments