Greens the Signmakers bolsters its environmental credentials with latest investment

Wide Format Solutions

East Yorkshire based printing and signage company, Greens the Signmakers, has invested in an HP Latex R2000 printer to expand into new markets and boost its environmental credentials.

The new printer has helped the business take on work in profitable markets and significantly enhance its environmental ethic, off the back of demand for solutions from customers proactively looking to explore ways to embed sustainable and environmentally friendly practices into their designs, processes, and services.

Greens offers a wide range of printing and signage services across the UK, with the business counting the likes of Halfords, Carpet Right, and Currys among its high profile clients. The family owned business will be celebrating its 60th anniversary next year.

Managing director Lawrence Green is the third generation of the family to lead the business. A key part of his strategy for 2022 was to invest in new technology that enables the business to become more environmentally friendly.

‘The R2000 is the perfect all-rounder for us as a business and was the obvious choice when it came to investing in a new device,’ Lawrence said. ‘As well as being a great printer, it also produces work that can be recycled due to the fact it runs on latex inks. These water based inks do not change the properties of the material we are printing on the machine. For example, if a material was flameproof before printing, it will still be after being printed with HP Latex ink, or if it was recyclable, it will remain so when printed.’