Heidelberg highlights Jetfire 50 in ‘Beyond the Machine’ open house

Print Solutions

The Heidelberg Jetfire 50 took centre stage at the recent ‘Beyond the Machine’ event, held at the company’s UK headquarters in Stockley Park. A full house of customers from across the UK, Ireland and Nordics experienced the press in operation within a fully integrated, real world production environment.

The press is part of a wider digital ecosystem, and the event demonstrated how the Jetfire 50 along with the company’s other digital presses – the Versafire LP and LV – operate seamlessly with the Prinect system in an intelligent workflow, orchestrating every stage of digital print production from job submission to finished output.

Unlike traditional demonstrations, the Jetfire 50 was presented running as part of a live production set up delivering measurable results. This practical approach allowed visitors to see firsthand how intelligent workflow automation can simplify complex processes and unlock new levels of efficiency, transforming digital print operations.

By combining advanced inkjet technology with intelligent workflow management, the Jetfire 50 enables print businesses to achieve maximum efficiency, consistent quality, and profitable production, even for single copy jobs and highly variable print runs.

During the event, attendees saw how Heidelberg’s workflow tools automatically coordinate job preparation, scheduling, and production processes, with minimal manual intervention. The integrated system can even make autonomous decisions in real time, helping streamline operations and improve turnaround times.

The live demonstration highlighted how its ecosystem connects digital presses, workflow software, and production management tools into a single intelligent environment, allowing printers to respond quickly to changing customer demands while maintaining productivity and cost efficiency.

Beyond the technology, the event also highlighted Heidelberg’s strength as a long term partner. Visitors experienced how the company supports customers through their digital transformation journeys, with a comprehensive framework of technical service, customer support, application expertise, and a robust supply chain.

Heidelberg’s strong investment in service infrastructure ensures that customers are not only equipped with industry leading technology, but also backed by the expertise and responsiveness required to maximise uptime, optimise performance, and scale with confidence.

Attendees were also able to observe the entire Jetfire-Prinect production flow in action. The Beyond the Machine event was designed to showcase the vision of connected, automated print production environments where hardware, software, and services work together to maximise value for print businesses.

‘Our goal is to move the conversation beyond the hardware,’ said Ryan Miles, managing director of Heidelberg UK. ‘While print quality remains critical, true competitive advantage today comes from a fully connected ecosystem that drives productivity, flexibility, and profitability.’