Hybrid Software BrandZ releases iC3D version 11

Packaging Solutions

Hybrid Software’s BrandZ business unit has announced the release of iC3D version 11, delivering powerful new features that enhance three-dimensional packaging visualisation and artwork automation. Built for packaging designers, brand owners, and pre-press professionals, iC3D v11 accelerates packaging development and ensures design precision across every stage of production.

The latest version introduces expanded artwork layout tools with support for custom stand up pouches, sachets, and pillow bags. These new layout editors allow users to design uniquely shaped flexible packaging while generating accurate, print ready artwork layouts. This update reduces manual set up time and improves layout precision, making it easier for pre-press and design teams to prepare packaging for production.

Also new in version 11 is the Capture 3D Analyzer, a tool that evaluates the repeatability of shrink sleeve and metal can production processes. By comparing multiple models and generating a colour coded heat map, the analyser quickly highlights inconsistencies, helping brands maintain quality control and make more confident production decisions.

iC3D v11 now supports the Adobe Illustrator 2026 plugin, offering seamless integration with creative workflows. Combined with iC3D’s real time 3D rendering and flexible layout tools, users can move from concept to production faster – without waiting for external rendering or relying on disconnected file handoffs.

‘Our goal with iC3D version 11 was to remove friction from the packaging design process,’ said Heath Luetkens, sales director of Americas at Hybrid BrandZ. ‘By combining fast, accurate 3D visualisation with precise layout tools, we are helping brands eliminate delays, reduce costs, and confidently move from digital to physical packaging – at their own pace, without workflow restrictions.’