Imageco bolsters production strength with new printer

Print Solutions Wide Format Solutions

Wide format print, signage and creative display solutions provider Imageco has expanded its portfolio of printers with the addition of a new HP Latex 830W to further enhance its production capabilities.

The company is based in Leeds but works with customers across the UK and further afield in Europe. It has a hugely diverse offering, supporting clients with everything from high impact exhibition graphics and bespoke interior branding to point of sale displays and outdoor campaigns.

At the heart of its operation at its Leeds facility is Latex technology, with the company having worked with it for several years. At present, it operates several  Latex 800W machines, though it recently took the decision to build on this set up with the addition of another HP machine.

It elected for the Latex 830W which can run at a maximum speed of 36 square metres per hour in outdoor mode on media as wide as 1.63 metres. Other features include the ability to process rolls as heavy as 55k g, while users also benefit from a white ink option. In addition, as with all these devices, the printer uses water based inks.

The printer was supplied and installed by Perfect Colours . Nathan Swinson-Bullough, managing director of Imageco, said the machine fits in with the company’s long term targets, both in terms of production capabilities and its sustainability goals.

‘Investing in the Latex 830W strengthens our commitment to sustainable print, offering even greater performance while maintaining the environmental standards our clients expect,’ Nathan said. ‘It is a continuation of a technology partnership that works – both for our production needs and for our environmental goals.’

Expanding on this latter point, Nathan said sustainability is crucial to Imageco’s future plans. For this reason, he said that Latex technology, and the environmental benefits it offers to users, will continue to play a major role in production.

‘We have always valued the water based, low emission ink system for its vibrant results, ease of use, and excellent sustainability credentials,’ he said. ‘It enables us to deliver high performance print across a huge range of substrates, while meeting the growing demand for greener solutions in visual communications.’

As for the work Imageco will be running on the new machine, Nathan said, as is already the case with its other Latex printers, the device will allow the company to produce all manner of printed applications for clients across a host of markets, with the company also eying further growth in certain areas.

‘We produce everything from self-adhesive vinyl to poster paper and backlit film, with the flexibility to handle both large production runs and the smaller, bespoke jobs that make up much of our day to day work,’ he said. ‘HP Latex technology gives us the versatility to deliver high quality results across this full spectrum.

‘When we first invested in Latex, the long term goal was to grow our offering in the interior décor space, a sector we believe holds real potential for us. Now, with the capacity and creative capability in place, we are ready to push further into that market and make the most of what these machines can deliver.’