Inkcups presents Lustre Effect for the Helix line of printers

Industrial Solutions

Inkcups has announced the launch of the Lustre Effect for the Helix line of printers, a technique that allows for a metallic appearance on aluminium, stainless, and other metal cylindrical vessels. Through software technology, the Lustre Effect is achievable on all Inkcups digital cylinder printing machines; joining other print innovations much like mirror print, tone on tone, and contour print.

The Lustre Effect allows for a range of hundreds of metallic shades for eye catching graphics. For limitless creativity, it also offers unlimited embellishment features to create gradations, dimensions, hidden and subtle watermarks, and patterns with the metallic colours.

The Lustre Effect benefits brand managers, product managers, advertising agencies, and other organisations looking to differentiate themselves and their clients from competitors by offering innovative metallic colours in a simplified design and print production process. The specialised software that enables Lustre Effect eliminates time consuming manual steps and trial and error to save time and money.

‘We are excited to offer the Lustre Effect to customers as a value added complement to our leading digital cylinder printers. This new technique will enhance their offerings by enabling them to print metallic colours and embellishments on products like aluminium cans, stainless tumblers, and more. The Lustre Effect and its features expand a brand’s creativity making it possible to visualise and create more compelling printed products and generate new revenue opportunities,’ said Ben Adner, CEO of Inkcups.