JICMAIL welcomes new board members

Print Solutions

JICMAIL has announced the appointment of two new board members: Denise Turner, the recently appointed research director, Institute of Practitioners in Advertising (IPA) and Adam Crow, partner – head of publishing UK, EssenceMediacom. Both directors are hugely experienced industry figures who, as the new agency buy side board members, will be instrumental in guiding the organisation’s future.

Their appointments are a strong endorsement of the industry’s continued commitment to support the organisation’s purpose to provide industry accepted and trusted gold standard data and insight on people’s interactions and behaviours with mail in the home. JICMAIL data helps all sectors of the industry better plan, implement, and evaluate their campaigns, providing essential evidence on the value of mail to advertisers and their audiences in a multichannel world.

Denise Turner is a highly respected research leader within the advertising industry, with a key industry remit at the IPA and with brilliant experience and award winning work in research and insight. Denise’s thought leadership on best practice research, measurement and effectiveness and her commitment to industry collaboration will be invaluable in helping the organisation deliver its mission.

Likewise, Adam Crow brings extensive experience in publishing and media from his leadership role at EssenceMediacom. As well as building a great reputation in the industry for advancing integrated media strategies and driving effectiveness in print and publishing channels, Adam is a strong advocate for robust measurement, industry standards, and accountability.

Mark Cross, engagement director, JICMAIL, confirmed: ‘We are thrilled to have both Denise and Adam join the board to help steer and guide us into a future where gold standard data such as JICMAIL is more important than ever and which provides the industry with trusted, transparent and accountable data, in our case for mail, to thrive in a digitally connected world.’

Chris Combemale, chair of JICMAIL and director of policy and public affairs, DMA UK, added: ‘Denise and Adam will bring amazing insight, passion and experience to the board. Their wealth of knowledge will help drive the next stage of JICMAIL’s evolution to increase our influence and help advertisers take advantage of the unique properties of mail as a super touchpoint in customer engagement.’

Denise Turner said, ‘Robust measurement is at the heart of understanding what works, what doesn’t and why. As new methodologies come into play, they open up deeper insights into our audiences, and that leads to smarter decisions and a greater impact across the industry. I am delighted to be supporting the team in advancing audience measurement.’

Adam Crow said, ‘I am delighted to be joining the board at such an exciting time for the industry. JICMAIL’s data is a vital resource for advertisers and agencies who want to understand and prove the value of mail in today’s media mix. I look forward to working with the board to champion robust measurement and help ensure mail continues to play a powerful role in integrated campaigns.’

Denise’s appointment follows her joining the IPA as successor to Belinda Beeftink on her retirement from the same role and as a JICMAIL board director, following years of exceptional service. Adam replaces Mike Colling, chairman, The Kite Factory, who after ten years of invaluable support is standing down.