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Konica Minolta launches new enhanced Partner Programme to support evolving channel

Print Solutions

Konica Minolta Business Solutions (UK) has announced the launch of its new enhanced Partner Programme and Partner Portal. The enhancements are designed to recognise, differentiate, and reward partners on their product and services specialisms as well as their overall commitment to selling and supporting Konica Minolta’s solutions.

Cameron Mitchell, business leader for indirect channel, commented: ‘With our channel partners offering a more complex set of print and IT business solutions we recognised that our Partner Programme accreditations and support need to reflect this evolution. The new and enhanced Partner Programme supports all our partners but specifically recognises those that have invested in specialist areas such as ITS and professional print. We are also excited to announce additional support for those partners aligned exclusively to Konica Minolta. We believe that this level of commitment needs to be rewarded and nurtured to further cement our relationship and grow our market share together.’

In a shifting market, where some sectors of print are seeing demand contracting and many businesses are shifting towards more agile working, many channel providers are looking to evolve their own offerings to retain their customers and to accompany them on their journey towards greater digital transformation. The updated Partner Programme and new Partner Portal are designed to support Konica Minolta’s partners as they adapt to this evolving market.

Cameron added, ‘We first launched our Partner Programme four years ago to ensure partners got the support and recognition they deserve. This is a further fine tuning of that. We want to shine a light on those that specialise in our IT, professional and office print solutions – both in terms of technology and the Konica Minolta brand – to deliver a unique partner experience which also provides additional benefits in terms of products and support to reflect this. The professional skills of our partners are vital to our channel proposition and having a more nuanced accreditation and rewards scheme is part and parcel of further building this.’

Details of the new enhanced Partner Programme, including what partners can expect, the new Partner Portal and expanded relationship benefits will be shared directly with partners via the company’s account management team and through a forthcoming dedicated webinar presentation.

Cameron concluded, ‘Channel is a key focus for Konica Minolta. We have designed a Partner Programme that we believe will set the benchmark moving forwards. The additional support and rewards reflect our commitment to the channel, our appreciation of professional partners who exclusively specialise with us, and the requirement to support the evolution of the channel. We are very excited to be sharing our new offering at this exciting juncture in the evolving world of channel sales.’


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