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Kornit Introduces high volume solution for polyester and polyester blended apparel

Textile Solutions

Kornit Digital has introduced its distinctive Atlas Max Poly system – an industry first direct to garment (DTG) solution delivering superior quality digital decoration for vibrant, colourful design on polyester and poly blended apparel.

As the industry emerges from a post pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly blends with vivid designs across a range of colours. Atlas Max Poly can transform the multi billion dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customisation of polyester.

‘Atlas MAX Poly is a gamechanger,’ said Omer Kulka, chief marketing officer. ‘As fashion and sports apparel merge, there is new opportunity for innovative fashion on polyester, currently the fastest growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colourful design with Kornit’s proven Max technology – setting superior quality standards for on-demand production previously not possible.’

The new solution incorporates Kornit’s field proven Max technology for high quality premium decoration, process automation, and smart autonomous quality control. With XDi decorative applications, Atlas Max Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone colour matching and a wide colour gamut including neon colours for bright and vibrant impressions, using single step mechanisms minimising production footprints while maximizing versatility.

Beyond superior quality, graphics, colour, and application variety, the solution offers efficient, reliable, profitable end to end polyester production via:

  • ActiveLoad automated garment loading and pallet adjustment for repeatable, high quality output with minimal errors reducing time and waste, eliminating operator ramp up and boosting throughput up to 20%.

  • Seamless integration with KornitX Global Fulfillment Network, enabling a pixel to parcel to doorstep experience. This unleashes untapped demand for polyester short run production, personalisation, and disruptive direct to fan and direct to recreational business models.

  • Integration with KornitX’s workflow ecosystem and Kornit Konnect dashboard, optimising process visibility and control, adding data driven insights for production floor efficiencies.

Kornit Atlas Max Poly is currently successfully deployed across four global beta customer sites with expected availability in the second quarter of 2022.


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