Leading flock applicator manufacturer Erzi joins PSB Industries

Packaging Solutions

PSB Industries, owner of beauty packaging companies Quadpack and Texen, has announced that Erzi Flock-Technik Applikator GmbH has joined the group as of 31 March 2026. Erzi’s specialist knowledge and exclusive flock applicator technology will enrich PSB’s capacity for dip-in innovation and development. Erzi will continue to directly supply the market with innovative and high performance flocked applicators.

PSB Industries CEO Alexandra Chauvigné said, ‘We are delighted to welcome Erzi to the PSB family, as we continue to grow according to our strategy. We have found the right fit with Erzi, an industry leader with many synergies: a family company, with unique know how, strong on design and innovation and with similar values. As part of PSB, it will have the resources to scale up its activity, widen its reach and accelerate new product development, while bringing its know how into the group to further benefit all of our customers.’

Based in Reutlingen (near Stuttgart), Germany, Erzi develops and manufactures flock tipped applicators for make up formulations such as liquid lipstick, lip gloss, eyeliner, eyeshadow and concealer. Family owned and managed for three generations, it is a leader of the flocked applicator market, creating standard and bespoke products for global beauty brands and packaging companies.

Managing director Andreas Zindel keeps his position at the helm of the company, reporting directly to Alexandra Chauvigné. He said, ‘Erzi will continue to operate independently and with integrity, as we have done for many decades. The brand and identity will be maintained. We continue to focus on our core business – to produce the world’s best and most innovative flocked applicators for makeup. The vision and values are perfectly aligned with those of PSB Industries as, together, we write a new chapter in the company’s history!’

The operation complements PSB's strong investment in dip-in manufacturing capabilities at Texen and Quadpack factories, and the development of Quadpack's standard dip-in range. As PSB deploys its strategy, the shared knowledge and enhanced portfolio will consolidate the group’s position as one of the market’s leading dip-in specialists.

Andreas Zindel, managing director of Erzi Flock-Technik Applikator (left), and Alexandra Chauvigné, CEO of PSB Industries.