London Packaging Week Innovation Awards extends deadline to 11 May

Packaging Solutions

The London Packaging Week Innovation Awards has extended its entry deadline to 11 May 2026, giving brands, designers, manufacturers and suppliers additional time to submit work that is redefining packaging across global markets.

The extension comes amid continued demand from globally recognised brands, with leading luxury names such as Prada, Miu Miu, Lancôme, Dom Pérignon, and Boodles among this year’s entrants. They are joined by major global players including Dove (Unilever), Jack Daniel’s, Lindt, Magnum Ice Cream, Sainsbury’s, Ocado Retail, Molton Brown, Wild Deodorants, Kilchoman Distillery, Refy Beauty, Hotel Chocolat and Kraft Heinz, reflecting the breadth of innovation across beauty, drinks, food and consumer goods. Emerging and disruptive brands, including Foli Club and Filter by Molly-Mae, further underline the diversity and forward-thinking nature of submissions.

Christelle Anya, community and content director at London Packaging Week, said: ‘As packaging continues to move beyond category boundaries, the awards increasingly reflect a wider reality: innovation is no longer isolated within sectors, but shaped by shared challenges across regulation, resources, supply chains and shifting consumer expectations.

‘With the new deadline of 11 May 2026, entrants now have additional time to refine submissions, strengthen evidence, and showcase work that demonstrates both creativity and measurable impact.’

Finalists and winners will be unveiled at London Packaging Week on September 16 and 17, 2026, at Excel London.