LT Print Group celebrates FSC certification

Print Solutions

LT Print Group, the north west based litho and digital print specialist, has helped launch Pearl Mayfair through a seven month project spanning brand identity development and the production of bespoke restaurant collateral.

Working closely with the team behind The Beaumont Mayfair, LT Print played a central role in developing Pearl Mayfair’s brand identity and bringing it to life across the restaurant’s printed collateral.

The team guided the project from early creative concepts through design development and production, helping establish a distinctive visual identity that reflected the ambitions of the new restaurant.

The work drew on the company’s design expertise and understanding of materials and finishing to carry the brand consistently across the guest experience. Consultation and physical testing helped the team refine its choices and achieve the quality expected of a premium Mayfair destination.

Richard Goodridge, head of design at LT Print, said: ‘Our involvement started with the first logo ideas, so we could consider how the identity would work in print as it developed. A colour or finish might look right in a design, but you need to see it on the intended material to understand what it will deliver.

‘For Pearl, that meant working through samples and testing the finishing options before committing to production. Those early conversations helped us create pieces that felt consistent with the restaurant and worked for the people using them.’

The project builds on the commercial printer’s relationship with The Beaumont Mayfair team, including branding and menu work for its Rosi restaurant.

Cassie Delaney-Brown, group director of marketing at The Beaumont Mayfair, said: ‘We wanted the printed details to feel part of Pearl from the outset. Richard and the team helped us explore the identity and understand how our choices would translate into the finished pieces.

‘Being able to discuss the design with the people guiding production made decisions easier. The samples gave us confidence in the materials and finish, and there was care in how everything came together.’

The project demonstrates how a commercial printer’s design expertise and production knowledge can support a premium hospitality brand from its earliest concepts through to launch.