Luxury fragrance requires luxurious packaging

Packaging Solutions

British fine fragrance brand Memoize London has selected products from the Antalis Creative Papers range to create luxury packaging for its two latest perfumes.

With the support of Katherine Wilson, creative papers product support manager at Antalis, Memoize London founder, Holly Hutchinson, selected the rich, vibrant tones of Pop’Set Ultra Red for its new Ghzalh perfume and Curious Metallics Rose Gold for new scent Isla Rose.

Holly commented, ‘Ghzalh is a product that really needs to stand out and with Pop’Set Ultra Red we were able to make this happen. As well as being an excellent colour match, it is a high quality paper with an excellent finish.’

The inner box and box sleeve are made from Pop’Set Ultra Red 320 g/m2 and the outer box is Pop’Set Ultra Red 120 g/m2 used in ‘paper on board’ application.

For the new Isla Rose Perfume Holly chose Curious Metallics Rose Gold. The perfume is dedicated to Holly’s daughter and was launched on her first birthday: ‘The paper had to be the best for this special perfume and Curious Metallics Rose Gold was the nicest rose gold shade I found on the market. In addition, a foiling dye was used to brand the boxes with the Memoize logo, so the boards needed to be robust to withstand this finishing process,’ said Holly.

The inner box and box sleeve are made from Curious Metallics Rose Gold 300 g/m2 and the outer box is Curious Metallics Rose Gold 120 g/m2.

Katherine commented, ‘I really enjoyed working with Holly on this premium packaging project, which fabulously displays our tinted Creative Papers. It is clear the products selected perfectly represent the two new fragrances. At Antalis we worked with Holly and the packaging manufacturer, Nubox, through each stage of the design and production process and it is great to see it all come together.’

Pop’Set and Curious Metallics are part of the Antalis Creative Papers range, all of which is now carbon balanced by Antalis, in partnership with World Land Trust.