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MacroArt champions Women in Signs and Graphics initiative

Wide Format Solutions


Wide format print business MacroArt has shown its support for the Women in Signs and Graphics (WSG) initiative, welcoming WSG co-founder Sarah Winterbottom to its St Neots location to lead a session with MacroArt client relationship manager Charlotte Barham for its growing female workforce. The group discussed why WSG is needed, how it started and what the initiative hopes to achieve. The women of MacroArt were also invited to provide their feedback and offer their own experiences as women in the signs and graphics industry.


After hearing about WSG, MacroArt managing director Michael Green was keen to get behind the initiative and extended an invitation to Sarah to engage with the 20 female members of the team across sales, marketing, purchasing, and production roles, making up around 25% of total staff.



Michael commented, ‘Our vision at MacroArt is to meet our clients’ visions, and see our work ‘every day, everywhere’. To achieve this, all we need is talent and passion, and when it comes to recruitment, it really doesn’t matter where we find it. We would welcome the chance to talk with anyone about a career in signs and graphics. At MacroArt, it is never about who you are, but what you can help us achieve. We value the support of WSG in raising the profile of women in our industry.’


Charlotte added, ‘It was so informative and rewarding to learn more about Sarah’s initiative and how WSG is helping women find a career in our industry. At MacroArt, we are already reaping the benefits of this across all our departments, and we are glad to be able to support the initiative wholeheartedly. We look forward to more involvement in this programme.’

Sarah Winterbottom commented, ‘It was a pleasure to get the opportunity to speak to the fantastic women at MacroArt on behalf of Women in Signs and Graphics. It was really inspiring to see their enthusiasm for the industry and great to see women excelling within all areas of the business.


‘MacroArt does a great deal to encourage and welcome all types of people into its team, particularly around supporting young people in the local community through apprenticeships, and this visit just further demonstrated its commitment to encouraging people regardless of gender, age, or any other demographic factors. We look forward to working with the company more to support women in this great industry.’



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