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magLabs launches its seamless workflow tool as Larch

Workflow Solutions


magLabs has announced that it has rebranded and relaunched its workflow tool as Larch.


Larch previously known as Mybrandstream is a cloud based marketing operations platform that simplifies project management and facilitates collaboration to deliver retail and brand based marketing projects. Easy to use, flexible and scalable, Larch, can be customised for any workflow or process.


At present, Larch is used by some leading UK retailers to manage their process and project life cycles, enabling them to work more collaboratively and efficiently with internal teams and external agencies.


This smart platform is fully configurable and can be optimised and set up around your existing processes and procedures, or alternatively you can leverage configurations out of the box.


Matt Cooper, magLabs’ managing director, said: ‘Our team has over 16 years’ experience working with some of the UK’s leading retail and FMCG companies and we have taken our knowledge and insight to build Larch which can be delivered out of the box, with some customisation or fully customised.


‘Our team understands that flexibility, scalability and 24 hours a day, seven days a week support are important to many of our clients and are therefore key components of our service.’




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