Mailing house hits mammoth ethical mail milestone

Direct Mail Solutions Green Solutions

Leading direct mail provider Propack has produced its 50 millionth piece of Ethical Mail since launching the postage brand five years ago. The brand aims to provide ethically sourced, sustainable postage options for its clients.

Molly Turner, new business development, with the 50 millionth Ethical Mail pack.

Following the firm’s successful accreditations for ISO 14001 and the Forest Stewardship Council, the Intellectual Property Office granted Propack ten years of exclusive use of the Ethical Mail brand and logo.

Since its launch, Ethical Mail has been adopted by a range of leading client firms including AutoTrader, Parkinsons’ UK and Sue Ryder.

The brand supports clients with access to sustainable paper supplies, an eco friendly factory, fair supply chains and a partnership scheme with the Woodland Trust, making all Ethical Mail mailings carbon neutral.

Managing director of Propack, Jason Clough, said: ‘I am so proud of our Ethical Mail offering and the progress our team has made over the last five years.

‘Ethical Mail was born out of our desire and drive to be a fair, sustainable and ethical business. We are big believers of continuous improvement and are always exploring new avenues to improve our workflows, equipment and supply chains.

‘Since 2018, we have created over 14,000 square metres of new native woodland in the UK – the equivalent of 70 tennis courts – to remove 543,150 kg of carbon dioxide from the atmosphere.

‘None of this would have been possible without our clients, who have been incredibly receptive to the brand.

‘Clients across all sectors take great pride in displaying the Ethical Mail logo on their mailings and are always keen to learn more about the brand.

‘Ethical Mail has seen particular growth in the charity sector over recent years, however this is now filtering through to a wide range of consumer based brands.’

Liz Thomas, head of individual giving at Farm Africa, added: ‘We opted for Propack’s Ethical Mail offering to support our fundraising activities as the ethics and values behind the scheme align perfectly with our own.

‘Being associated with the Ethical Mail brand, and displaying its logo alongside our own, highlights to our supporters that we are serious about our ethics in everything that we do. We want to be bold and have an impact, promoting sustainable practices in all aspects of our organisation.

‘Working with a partner like Propack aligns with our vision of building the resilience of rural communities in eastern Africa.’