MGI Digital Technology unveils unified corporate identity to support growth strategy

Print Solutions

MGI Digital Technology has introduced a new corporate brand identity designed to support the group’s continued expansion and strengthen brand consistency across its operations in France and international markets. 

Following more than 15 years of sustained growth and the successful integration of specialised technology companies, the MGI Group is entering a new phase of its development through the deployment of a unified visual identity. This strategic initiative aims to enhance corporate visibility, reinforce the group’s positioning, and establish a consistent brand architecture across all of its business units: MGI Digital Technology (graphic industries), Altix (electronic imaging), Ceradrop (functional printing), and Kōra Packmat (precision engineering).

The new identity reflects the evolution of the group’s organisational structure, the complementarity of its technological expertise, and the increasing internationalisation of its operations. It provides a stronger and more cohesive corporate image while supporting the group’s long term growth ambitions.

Over recent years, MGI has expanded through the acquisition and integration of companies with distinctive and complementary capabilities. While this strategy has created a highly recognised industrial and technological group, it has also resulted in a diversity of visual identities inherited from the individual histories of each entity.

The new branding addresses a dual objective: preserving the identity and market recognition of each business while clearly emphasising their membership within a single corporate group. The redesign process focused on creating a common visual framework built around clear, enduring, and professional design principles.

Beyond its visual dimension, the new corporate identity also reflects the growing level of collaboration and integration between the group’s various business units. It symbolises an organisation built on shared expertise, cross-functional industrial know how, and the convergence of technologies developed across the group.

This integrated approach strengthens synergies between MGI’s capabilities in precision engineering, electronics, functional printing, and printing technologies, accelerating innovation and enabling the development of increasingly comprehensive solutions for its customers and markets.

The new ‘MGI Group’ corporate logo now serves as the unifying symbol of the organisation. Combining MGI’s historic blue colour with a modernised design, it conveys a stronger corporate identity that is more international in scope and better suited to both digital and industrial environments.

Each subsidiary retains its historical colour identity, reinterpreted within a harmonised corporate palette: red for Altix, green for Ceradrop, and blue for Kōra Packmat. This approach preserves the heritage and brand equity of each company while reinforcing the consistency of the group as a whole.

The visual system is further supported by a unified design language featuring simplified forms, flat design principles, standardised typography based on the Continuum, Roboto, and Comfortaa typefaces, and a shared circular graphic element symbolising continuity, momentum, and synergy.

Designed for deployment across multiple platforms and communication channels, the new identity also includes monochrome versions, enhanced visual protection standards, and a common corporate signature – ‘Innovation in Motion’ – that will accompany all ‘roup communications.

More than a visual refresh, this rebranding initiative represents a strategic business tool designed to support the group’s next stage of development. It aims to strengthen MGI’s perception among industrial partners, customers, investors, and other stakeholders while improving consistency across communications and facilitating the international expansion of its brands.

The rollout of the new brand identity will be progressively implemented across all corporate, industrial, and digital communication platforms throughout the coming months.