New Carbon Action label portfolio drives action towards low carbon circular economy

Packaging Solutions Green Solutions

According to the UN, only 15% of the Sustainable Development Goal targets are on track. In September 2023, UPM joined the UN Global Compact Forward Faster initiative to accelerate this pace. To demonstrate its commitment to the Climate Action initiative and help customers reduce the carbon footprint of their packaging materials and drive action, UPM Raflatac has now announced the launch of its Carbon Action Plastic Labels portfolio.

From 30 April 2024, the first products offered under the Carbon Action portfolio will be available to customers in EMEIA and the Americas. Further products are planned to be launched as part of the portfolio, all of which will focus on supporting the multiple circular economy Rs – reduced, recycled, or renewable materials that enable recycling or reuse. Designed to address the entire value chain's impact, the Carbon Action portfolio offers a tangible path towards achieving Scope 3 emission[i]reductions for printers and brand owners. This is underpinned by the Dekra validated LCA calculation process through the company’s Label Life service.