New magazine paper redefines printing

Print Solutions

It is not every day that a new printing paper is launched, but Holmen has introduced a magazine paper that is whiter than conventional alternatives, delivering sharper photographic reproduction along with low carbon emissions.

Holmen Aspect is an exceptionally white, wood containing paper designed to set new standards in magazine printing. Developed for the demands of a transforming market, it ensures sharp visual reproduction and an appealing page thickness even with a low grammage weight.

The new paper is engineered to be whiter than any conventional wood containing magazine paper, unlocking fresh possibilities for publishers, designers and readers.

The paper’s enhanced whiteness allows photographic content in the high dynamic range to be reproduced with clarity, sharper contrasts and vivid detail.

Thanks to the paper’s smooth, matt surface, the magazine will grab attention while also providing a pleasant, glare free reading experience.

The paper offers superior opacity, so content won’t show through to the other side of the page, even when a low gsm is used.

‘Thanks to Holmen Aspect, premium content can now be printed more cost effectively for brands in the high end categories,’ said Christophe Irion, segment manager magazines at Holmen Board and Paper. ‘We are proud to present a paper that not only prints beautifully but also helps reduce carbon emissions and resource consumption across the value chain.’

‘Our mill and development teams continuously strive to maximise the potential of fresh fibre,’ explained Lars Åkesson, product manager for graphical papers. ‘Since the natural strength of the fibres can be preserved in our production process, our papers achieve a quality and thickness normally associated with higher grammage papers.’

The paper is produced using residual wood from sustainably managed Swedish forests and sawmills. Sweden’s forestry model is recognised for its high wood quality, replanting practices and strong biodiversity protection. Modern forestry is designed to ensure long term, healthy growth and minimise waste.

Holmen aims to demonstrate how responsible choices create real impact.

‘Our journey towards the magazine paper of the future starts in the forest. The paper we produce is perfect for publishers seeking exceptional photographic quality and a strong environmental profile. It is a step forward for both creativity and sustainability,’ Christophe Irion concluded.