O-I launches decorated glass packaging with variable data printing
Packaging Solutions
O-I has produced decorated glass bottles using variable data printing. O-I: Expressions Signature provides a more complex level of personalisation than ever on glass packaging.
The solution takes customised, recyclable glass packaging to new heights. Brands with personalised packaging are growing 40% faster than others and O-I’s innovation enables drinks companies to offer a collectable bottle to their customers from one source file – quickly, simply and with no costly mould or label changes.
Expressions Signature offers brand owners the opportunity to choose from several variations during the same print run including:
Changing a graphic on the bottle.
Changing the colours within the graphic design.
Changing a name or a word on the bottle.
Using different customised tactile digitally printed effects with O-I : Expressions Relief.
Serialisation of the bottles, for example by applying a sequential number for limited editions or an individual fixed code – for example QR or 2D datamatrix code unlocking an online experience.
Such a high level of customisation not only brings a more exciting customer experience but can also enable increased traceability solutions.
O-I has collaborated with its technology partners to overcome a range of technical challenges. These include ensuring the accuracy of reading the customer’s data, minimising time delay in the print cycle, inspecting variably printed bottles and data protection.
Melianthe Leeman, global marketing director, wines and spirits, said: ‘This is an exciting time to be in glass manufacture as the industry is developing more attractive and sustainable packaging at speed. We see great opportunities for O-I: Expressions Signature not just for premium and luxury special editions but also for global brands who can make one run of a common bottle shape then create culturally appropriate designs for different markets within the same print run.’
Comments