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Packaging supports Square Root’s growth

Packaging Solutions

Nestled in the busy north east quarter of London, you will find the hustle and bustle of the Square Root Soda Works. Founded in 2013, it has quickly grown into an award winning business, with a flourishing collection of small batch sodas, tonics and non alcoholic cocktails which are all handmade (from fruit to bottle) at its own Soda Works in Leyton.

Saxon Packaging’s relationship with Square Root began with a journey that would take sales director Mike Impson to meet fellow members of the London Brewers Alliance (LBA) by knocking on brewery doors in the busy streets of Hackney. And he so happened to meet Ed Taylor inside The Cock Tavern, who at the time was the head brewer of fellow LBA member – Howling Hops.

Whilst the two enjoyed the exchanging of anecdotes and views of their shared passion for the drinks industry, Ed told Mike of a small side project that he was working on with partner Robyn Simms for the non-alcoholic drinks industry, and from that sparked a seven year relationship.

Square Root’s product range has expanded significantly from when it was first established and so too has its packaging requirements. From what began as single colour flexo printed bottle transit packaging, these have progressed to varying different styles of packaging with sustainability and user experience at front of mind. Today the packaging includes gift packs, e-commerce and bespoke boxes, cases and cartons, which are used across the UK and internationally.

More recently, to mark the end of the summer, Saxon Packaging hosted a socially distanced well being event, where after years of producing packaging for Soda Root, the Saxon team were able to sample a selection of its drinks for the very first time.

‘I was very fortunate way back when to chance upon meeting Ed Taylor, who shared similar passions and ideas. I am delighted that we have been able to support the company from the very start, each new project we work on is exciting and I look forward to continuing to support Ed and the rest of the team in the future, as they continue to grow and diversify,’ said Mike.

‘Working with Saxon Packaging has always been a pleasure. It has sense checked us, helped and guided our decisions as we have grown and offered neat well thought through packaging options for our uncompromising brand and business,’ said Ed Taylor.


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