Paragon acquires Communisis Brand Deployment business and certain assets of Customer Experience business

Print Solutions

Paragon has announced that it has acquired the ‘Brand Deployment’ business and certain assets of the ‘Customer Experience’ business of Communisis. The Brand Deployment business provides marketing services to some of the world’s biggest brands. The Customer Experience business provides inbound and outbound multichannel customer communications services for large UK brands.

Paragon’s acquisition of the Brand Deployment business creates new client relationships and extends some existing ones. The deal includes the agencies Twelve and Editions and the point of purchase specialist, Vox Group, which expands the services that Paragon can offer to its existing clients. The Brand Deployment business employs more than 300 people with a footprint in more than 20 countries. It has expertise in four key categories: permanent and temporary point of sale, digital displays, brand merchandise and print.

Paragon’s acquisition of certain assets of the Customer Experience business is principally for the delivery of services for Lloyds Banking Group. This will see the company managing over 100 million communications, to and from the bank’s customers annually.

Jeremy Walters, CEO of Paragon, said: ‘I am delighted that we have been able to close this deal. We are now looking forward to releasing the potential that has been created and to giving stability and a clear path forward to our impressive new colleagues and clients.’