Paragon Customer Communications announces rebrand to Paragon

Print Solutions

Paragon Customer Communications has announced that it has rebranded to Paragon. This new strategy recognises the significant growth and diversification the company has experienced, and better positions the company to meet the needs of its diverse range of clients.

Paragon has evolved from its heritage in the printing sector and the new brand and structure will enable the business to better represent its current offerings. This decision was made following consultations with clients and stakeholders across the four regions it operates in: Belgium and the Netherlands; DACH and CEE; Western Europe; and the UK, Ireland and Luxembourg.

The rebrand will include a reorganisation of the company to reflect the full breadth of business critical services it offers to clients, by defining seven distinct business lines. By drawing out these areas, it will give a firmer identity to its people and better explain what each line of business does for its clients. Those business lines are – consulting and agency; customer communications; lead supply; supply chain management; business process outsourcing; workplace solutions; and print solutions.

In line with the new brand, the business has also announced the promotion of Jeremy Walters to CEO, expanding his current remit to cover all the regions in which Paragon operates.

After ten successful years as CEO of the UK, Ireland and Luxembourg, he was an obvious choice for this new role. He has already spearheaded growth, while promoting sustainability, inclusion and diversity throughout the business. He has also successfully led diversification into new markets, including the integration of several large acquisitions. He will use his deeply engrained customer first ethos and leadership skills to focus the business on getting even closer to its clients and their challenges.

Jeremy said, ‘The decision to rebrand is hugely valuable to Paragon because it allows us to better position ourselves to deliver the increasingly diverse solutions we offer to our clients. It also brings together our different regions under a consistent brand identity, demonstrating that we are now a truly global business. This is the start of a new journey for our brand, and the next step in my own journey with Paragon.

‘I have already spent the past few months meeting with our teams across Europe, and I am excited about working closely with them to meet our clients’ challenges.’

A replacement for the position of CEO for Paragon Customer Communications UK, Ireland and Luxembourg will be announced in April.