Paragon expands marketing services capabilities with acquisition of Service Graphics

Print Solutions

Paragon has announced the purchase of Service Graphics from Grenadier Holdings, based on a share purchase agreement.  

Service Graphics specialises in delivering brand activations, display graphics solutions, print and design, mail services and SaaS solutions. The company has recently refreshed its strategy and invested in new technology to match market demand and better serve the world leading brands that make up their customer base. 

It will join Paragon’s fast growing marketing services business line and bring capabilities in large format display, creative studio and on-demand print and design services to the group’s extensive business services portfolio. The deal also delivers added expertise in sports, luxury brands, museums, property, construction and events – complementing the business line’s presence in FMCG, retail, financial services and insurance.

Guilhem Boucon, Paragon’s chief strategy officer and global lead for the marketing services business line, said: ‘This is a fantastic opportunity to expand our capabilities in key verticals like sports and events, while strengthening our position in core markets such as FMCG and retail. Integrating Service Graphics into our fast growing marketing services business line allows us to offer these enhanced services to new and existing clients – helping them to grow and operate more efficiently.

‘A big thank you to the Service Graphics team for managing the process with professionalism and dedication. Paragon is committed to supporting the Service Graphics’ team through the transition, while maintaining uninterrupted, high quality service for its valued clients.’

Mike Holyoake, group managing director at Service Graphics, said: ‘This is an exceptional opportunity for Service Graphics to build on our success. We see significant growth opportunities through cross-selling and wider client engagement, and we are looking forward to working closely with everyone at Paragon to make this deal a success. After the recent strategy refresh and new technology investment, we are in great shape to launch our next phase of growth.’