top of page

Parkside partners with Beavertown Brewery, Smug crisps, and CALM for ‘Open Up’ mental health campaign

Packaging Solutions

Parkside has used its flexible packaging capabilities to support a collaboration between Beavertown Brewery, artisanal crisp brand Smug, manufacturer Yorkshire Crisp Company, and the Campaign Against Living Miserably (CALM), as part of an innovative campaign to start conversations around mental health.


The campaign sees Beavertown offering a free packet of Smug’s cheddar and jalapeño crisps, produced by Yorkshire Crisp Company and packed in Parkside’s compostable packaging, with the purchase of a pint of Beavertown beer at participating pubs across the UK. The limited edition crisps will feature messaging to raise awareness of the importance of protecting mental health. The inside of the pack is printed with conversation starters that are visible when the pack is opened up, prompting consumers to discuss their mental health.


The campaign makes innovative use of Parkside’s ability to print on both sides of a compostable laminate, even the metallised interior.


‘It is crucial to start conversations about mental health, now more than ever,’ said Mark Shaw, sales account manager at Parkside. ‘Something as simple as a quick chat with a friend over a pint can make all the difference to someone who may be experiencing mental health difficulties. We are privileged to be able to play a small part in the Open Up campaign through our compostable packaging, which can help to turn a quick pint and snack break into a meaningful moment.


‘It is a cause that is close to the hearts of many of us in the Parkside team, and we are proud to be able to help keep the conversations flowing.’


Every day, 18 people in the UK take their own lives. And over half of adults in the UK have pretended to be ‘okay’ to avoid talking about their mental health. These facts can change, and all partners in the collaboration are doing their bit to help create that change as part of CALM and Beavertown’s campaign to unite the nation against suicide and end the stigma surrounding mental health.


The cheddar and jalapeño flavoured crisps are available now, every Monday to Wednesday, at over 250 participating pubs across the UK.




Featured Posts
Recent Posts
bottom of page