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Polytag has announced the appointment of two new executives to its leadership team.
Jonathan Anderson has joined as chief technology officer (CTO), and Will Addy as chief commercial officer (CCO). Together, they will play a crucial role in accelerating the company’s growth, which has gained significant momentum over the last year through numerous partnerships with leading brands and retailers across the UK and Europe.

Jonathan said, ‘It is an exciting time for Polytag as the company has recently gone from strength to strength. While QR codes continue to gain traction, a DRS is also on the horizon as a solution to improve packaging traceability. This places Polytag at the precipice of real change. I am ready to be on the team delivering a digital, data first, and secure solution to the FMCG industry and wider supply chain as the industry looks to streamline and optimise processes.’

Will said, ‘Polytag is a unique business with a unique proposition, unlike something I have ever worked on before. Now is a key time for packaging and waste management industries to utilise data touchpoints from the supply chain to revolutionise recycling processes. I am privileged to have joined a brilliant, inspired team which is actively calling for change to promote the adoption of QR codes and push for new policies to modernise the waste management sector in the UK. There is a lot of potential to make a difference, and I am looking forward to working with industry and government partners to help modernise the UK’s waste management sector.’
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