Premier Paper expands with UPM Finesse
Premier Paper has become the stockist of UPM Finesse, UPM Digi Finesse and UPM Fine.
In 2019, Premier became part of OVOL Japan Pulp and Paper, one of the world’s largest paper merchant groups and UPM’s largest global customer.
Supplying UPM Finesse and UPM Fine ranges through Premier was a logical step for UPM as it further builds its global reach through its key customer.
With the Lumi sheet being discontinued at the end of 2020, Premier took the opportunity to critically consider what its coated offer should look like for the future as demand for coated papers is changing and so are the service needs of customers and the wider market as a whole.
For Premier, the decision to rationalise its coated offer gave it the opportunity to build on its parent group’s supplier relationship and introduce UPM Finesse, one of the most respected coated papers available.
UPM Finesse is a leading and established range of woodfree coated paper and board with the enviable reputation for consistent on-machine performance and is well known for being a very bright, white sheet.
Available in both gloss and silk finishes across a wide choice of sizes and weights, UPM Finesse has the perfect balance of surface coating and high whiteness to produce advertising material, annual reports, art books, brochures, business cards, catalogues, direct mail, high quality magazines, inserts, magazine covers, newsletter, posters and much more.
UPM Digi Finesse is also part of the range and is optimised for use on sheetfed digital presses using dry toner electrophotography technology as well as being certified for use on HP Indigo presses.
Premier has added UPM Fine to its uncoated product portfolio. UPM Fine is a range of woodfree uncoated paper and board that combines a high whiteness and brightness with optimal opacity and printability, to deliver outstanding results time and again. UPM Fine is a flexible, multiuse paper that is ideal for a vast array of applications and end uses such as promotional flyers, business reports, magazines and posters to name but a few.
Both ranges are stocked in-depth and are available across the UK from the group’s nationwide branch network. The UPM ranges, as with all the company’s products are delivered on Premier vehicles by a delivery team trained to handle graphical material and care about customers.
Dave Jones, Premier Paper’s marketing director, commented: ‘UPM Finesse, Digi Finesse and Fine are excellent, well recognised brands throughout the world and the addition of these grades to our portfolio allows us to offer next day availability to customers across the UK. Introducing these ranges is a very positive move for Premier and a direct benefit of the strong relationship between UPM and our parent company. We are always looking to offer the widest choice of top brands to the market, together with the Premier Service.’
Premier and UPM also share similar values when it comes to sustainability and the environment. UPM has invested in renewable energy and a number of other initiatives to help reduce CO2 emissions. In addition, the CO2 emissions from purchases of UPM Finesse, UPM Digi Finesse and UPM Fine can all be mitigated through Premier’s Carbon Capture programme that directly supports the work of the Woodland Trust and creates new native woodland in the UK.
UPM Finesse, UPM Digi Finesse and UPM Fine are all available for next day delivery. Dedicated swatches and samples are also available, for more information contact your local Premier team or e-mail firstname.lastname@example.org