Premier’s license to thrill at Sign & Digital 2024

Print Solutions Wide Format Solutions

Premier left visitors stirred not shaken, at the recent Sign & Digital UK 2024 exhibition.

Premier's space at the show was more than just a display; it was a playground of possibilities. Taking on a familiar, secret agent theme, Premier introduced the 'Display Royale' and 'Signage HQ,' which hosted a variety of materials from its display graphics product range. The ‘Ice Bar’ was adorned in Premier’s premium range of aluminium composite, eTEC ACM 3D, in the striking brushed silver finish. In addition, the backdrop for the iconic Aston Martin DB5 on the  stand was printed on Drytac Polar Blockout, an opaque printable block out film, suitable for solvent, latex and UV inks.

The demonstration tables and windows were made of clear and opaque Plexiglas which allowed space for graphics to be applied and removed. The use of cast acrylic material helped to showcase the products’ high gloss finish, as well as favoured functionalities such as being lighter and stronger than glass. Premier’s overhead signage was produced using Foamalux Light, a foam board with a flawless surface that is perfect for direct mounting. It is lightweight too which makes it easier to handle and hang than many other display materials.

For visitors’ eyes only, casino tables had been produced using Ultraboard, the UK manufactured honeycomb board. Naturally, printed samples of eTEC ACM, E-Opaque board and Diplast, took the form of poker chips and playing cards.

Brad Goldsmith, marketing manager at Premier, said: ‘Our presence at the show is not just about products, it is about pushing the boundaries of creativity and innovation. We are creating a spectacle that leaves an indelible mark on the industry.’

The merging exhibition provided Premier with the perfect platform to showcase some of the bespoke bags and packaging solutions from sister company WBC (Wine Box Company).